We support those navigating the ‘messy middle’.
Early on, you did what the company needed.
Unsustainable approaches are the best strategy to get things off the ground. But eventually they break.
Now there’s a team and you need to transition.
What you know intuitively isn’t translating. An approach that worked a year ago isn’t as reliable.
$1 to $10 million
in annual revenue is where we focus. We call this post-PMF and pre-mass market adoption period the ‘messy middle’.
Some of the founders we’ve worked with.
We start by listening.
We’ll look at the team’s sales calls, the pipeline, and the unwritten rules your business runs on. We won’t know from the outside whether the problem is who you’re selling to, how you’re reaching them, or what happens after they show interest.
Once we have a view, we’ll share what we’d do if we were in your shoes. That might mean changing the offer, focusing the ICP, adjusting pricing, or simply training the team further.
Strategy
We work with leadership teams to set direction.
Weekly calls, plus a seat in your leadership and board meetings when it helps.
What we work on
Board meetings and fundraising
Team design and hiring
GTM engineering
We build the GTM systems your team runs every day.
Scoped builds in the tools you already use, handed over with training.
Recent builds
It’s 30 minutes.
Tell us about the business and what you’re trying to change. You’ll get a feel for us and we’ll see if there’s a problem we can solve together.
If there’s a clear, contained problem, we can start with a small piece of work.
If there’s more to do and we can evaluate an aligned financial structure.
We’ll speak with you, review the numbers, come back with the 90-day GTM plan we’d pursue if this was our business. After that, we both decide whether to work together.
Seeing this in a company you back?
A company can have customers, a team, and growing revenue, yet find that what worked before isn’t working quite as well. If someone in your portfolio comes to mind, we’d be glad to meet them.
Overheard AI: track what AI is telling buyers about you and your competitors.
An open source GEO tool that orchestrates and tracks how LLMs perceive your business.